This really sounds like something made up as a satire post... but it's real. It would be fun to somehow make this more ridiculous, but we can't figure out a way to do that. It might be worth noting that Ryan LeStrange has recently adopted his new "Do These Make Me Look Smarter?" eyeglasses, so maybe he's received new revelatory powers as a result.
They are actually SELLING tickets to this festival of idiocy:
Thanks to Is Not Satire for the scoop on this unbelievably stupid event!