Church Is Irreverent Spectator Sport Shamelessly Admits Crossroads Church

On Superbowl Sunday, Crossroads Church is having a preaching competition titled "Mingo vs. Tome." They're being incredibly honest about the event. They're admitting it's an irreverent, schticky thing meant to turn church into a spectator sport. 

Like any megachurch gimmick they have created a promotional video.

Also, the obligatory promotional photos.


In 2016 they had a halftime show.

Church as a non-boring, irreverent, schticky spectator sport. Should this really surprise us from a church using a disposable coffee cup as their main brand image? I mean instead of something like a bible or cross?

Am I now trying to win the approval of human beings, or of God? Or am I trying to please people? If I were still trying to please people, I would not be a servant of Christ.
— Galatians 1: 10
I solemnly charge you in the presence of God and of Christ Jesus, who is to judge the living and the dead, and by His appearing and His kingdom: preach the word; be ready in season and out of season; reprove, rebuke, exhort, with great patience and instruction. For the time will come when they will not endure sound doctrine; but wanting to have their ears tickled, they will accumulate for themselves teachers in accordance to their own desires, and will turn away their ears from the truth and will turn aside to myths.
— 2 Timothy 4: 1-4